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Don't let packaging regulations block your EU market access.
We translate the rules into a clear plan to keep you compliant today—and tomorrow.
Find out what you need to do with our PPWR Navigator!
Start your assesment today and turn PPWR into a margin opportunity!
Our Downloadable Guides
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Packaging Producers/ Manufactures
Producers of packaging in Romania and across the EU will face new obligations: stricter rules for recyclability, mandatory recycled content, material composition controls, documentation requirements and a shift towards “design for compliance”.
To help packaging producers prepare for this transition, we have created the PPWR Practical Guide for Packaging Producers (2025) — a clear and actionable resource that explains what is changing, when, and how to adapt in time.
In this guide you will find:
• the full list of obligations for packaging producers
• detailed explanations of the 50% empty space rule
• requirements for documentation and declarations of conformity
• changes related to PFAS and restricted substances
• EPR and AFM obligations in Romania
• a 10-step checklist for the next 12 months
• a practical transition timeline from 2025 to 2030
• examples, templates and concrete scenarios
If you produce packaging from plastic, cardboard, glass, metal or wood, this guide is essential for ensuring compliance, avoiding future penalties and improving your market competitiveness.
Download the full guide here:
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E-commerce & Online shopping
E-commerce and online marketplaces are among the sectors most impacted by the new EU Packaging and Packaging Waste Regulation (PPWR). Transport packaging, e-commerce packaging, empty space rules and producer/importer responsibilities are no longer optional—they are core compliance requirements.
I’ve created a dedicated PPWR Guide for the Romanian e-commerce and online retail sector, covering:
• your obligations as a producer, importer or marketplace
• how to apply the 50% empty space rule
• EPR and AFM reporting requirements
• upcoming bans and material restrictions
• how SGR/DRS affects online beverage sales
• 10 concrete steps to optimise your packaging immediately
• a clear roadmap for 2025–2030
The carousel above gives you a quick overview.
The full guide includes detailed explanations, templates, examples and action-oriented recommendations.
Download the complete guide here:
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Producers and Brands
PPWR places some of the strongest responsibilities directly on producers and brand owners — meaning any company that sells products under its own name, even if the packaging is manufactured externally.
To support Romanian companies during this transition, I created a PPWR Guide for Producers & Brands, covering:
• why you are considered a “producer” under PPWR
• your key obligations (design, recyclability, minimisation, documentation)
• how to build a correct Packaging Register
• what to report to AFM and how to avoid common mistakes
• DRS/SGR rules for beverage packaging
• 2030 bans: which formats must disappear
• how to integrate PPWR into product development and ESG/CSRD
• a practical 10-step checklist for immediate compliance
• a clear transition timeline from 2025 to 2030
The carousel above gives you a quick overview.
The full guide includes templates, examples and ready-to-use tools.
📥 Download the complete guide here:
EU PPWR Compliance and Packaging Optimisation
1. Who Does the PPWR Apply To?
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The EU Packaging and Packaging Waste Regulation (PPWR) covers all packaging materials, not just plastics.
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Applies to all packaged goods sold in the EU, including imports.
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B2B and B2C packaging are both subject to the regulations.
2. What Are the Key Objectives of the PPWR?
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Reduce packaging waste by 15% per capita by 2040.
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Ensure all packaging is recyclable by 2030.
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Increase reuse and refill systems across key sectors.
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Introduce harmonised labelling to improve consumer recycling habits.
3. What are the Material-Specific Regulations?
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Glass, paper, metals, and plastics must meet specific recycling targets.
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Recyclability assessment methodology will be fully implemented by 2028.
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Recyclability must be assessed per packaging unit rather than by weight.
4. When Are the Compliance Deadlines under PPWR?
The EU Packaging & Packaging Waste Regulation (PPWR) entered into force 11 February 2025 and applies from
12 August 2026.
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Companies placing packaging on the EU market must comply by 2026-2030 with legally binding requirements on packaging recyclability, reuse, recycled content, substance restrictions, and EPR fee modulation. Early, structured action not only ensures compliance but turns regulation into competitive advantage.
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We help turn this into cost savings: In 6 weeks, you get a portfolio-wide gap analysis and redesign briefs your suppliers can implement.
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We help companies achieve compliance without disrupting operations—turning regulatory requirements into EPR savings and competitive advantage.
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Find out what you have to do today! ​​
​​​​​​Disclaimer: This assesment is based on publicly available information from EUR-Lex regarding the Regulation (EU) 2025/40 of European Parliament and reflects our general interpretation for informational purposes only. It does not account for specific circumstances and should not be considered legal advice. We cannot guarantee the accuracy, completeness, or timeliness of the results and accept no liability for them. Running different test scenarios can help you explore varying outcomes. We're here to support your journey towards PPWR compliance & Conformity!
PPWR/EPR
FAQ
1) What is the EU PPWR and who does it affect?
The Packaging & Packaging Waste Regulation (PPWR) is the EU’s new rulebook to cut packaging waste and drive circularity. It applies to any company placing packaged goods on the EU market—manufacturers, importers, distance sellers, and online retailers, regardless of size.
3) Do I need to act now, or can I wait for PPWR transition periods?
Act now. PPWR tightens rules, but your current EPR obligations already apply: register with national authorities, join a packaging compliance scheme, report quantities accurately, and (in some countries) appoint an Authorized Representative. Waiting risks fines and sales bans.
2) What are the biggest changes under PPWR?
Stricter recycling targets, mandatory recycled content in certain plastics, harmonized design-for-recycling criteria, new consumer labelling, and tougher waste-reduction goals. Packaging must be designed to be recyclable at scale, not just “theoretically.”
4) What is Extended Producer Responsibility (EPR) in practice?
EPR means you finance and organize end-of-life management for the packaging you place on the market. Practically: register, sign up with a Producer Responsibility Organization (PRO), pay eco-fees, and submit periodic quantity reports—per country.
5) Will I need an Authorized Representative (AR)?
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If you sell into an EU country where you don’t have a legal entity, you’re often required to appoint an AR there (already mandatory in several member states). The AR registers you locally, interfaces with authorities/PROs, and ensures ongoing compliance.
7) How does PPWR impact e-commerce and cross-border sales?
Every destination country counts. Shipping boxes, fillers, and product packaging trigger EPR in each member state where you sell. You must register, license, and report in all relevant countries—PPWR aims to harmonize rules but does not remove this duty.
6) What does “recyclable at scale” mean for my packaging design?
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Your materials, colors, inks, and components must align with recognized recycling streams and sorting performance. Expect restrictions on problematic formats and a push toward mono-materials, clear labelling, and verified recycled content for plastics.
8) What new data and reporting will be required?
More granularity. You’ll need per-country volumes by material and component, recycled-content percentages, and proof your packaging meets design-for-recycling criteria. Robust data collection and evidence files become essential to avoid penalties for misreporting.